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Digital Marketing Glossary C
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C/R (Conversion Rate)
C/R (Conversion Rate)
General
CAC (Customer Acquisition Cost)
CAC (Customer Acquisition Cost)
Paid Social
CLO/Card Linked Offers
CLO/Card Linked Offers
Affiliate
CLV (Customer Lifetime Value)
CLV (Customer Lifetime Value)
General
COS (Cost of Sale)
COS (Cost of Sale)
Paid Search
CPA (Cost Per Acquisition)
CPA (Cost Per Acquisition)
Paid Search
Paid Social
Affiliate
CPAi (Cost Per Acquisition Increase)
CPAi (Cost Per Acquisition Increase)
Affiliate
CPC (Affiliates)
CPC (Affiliates)
Affiliate
CPC (Cost Per Click)
CPC (Cost Per Click)
General
CPE (Cost Per Engagement)
CPE (Cost Per Engagement)
Paid Social
CPM (Cost Per Thousand Impressions)
CPM (Cost Per Thousand Impressions)
Paid Search
Paid Social
CPV (Cost per View) - video only
CPV (Cost per View) - video only
Paid Search
CSS (Comparison Shopping Service)
CSS (Comparison Shopping Service)
Paid Search
CTR (Click-Through Rate)
CTR (Click-Through Rate)
General
Carousel Ads
Carousel Ads
Paid Social
Cashback
Cashback
Affiliate
Catalogue Sales
Catalogue Sales
Paid Social
Catalogue Value
Catalogue Value
Paid Social
Channel Integration
Channel Integration
Paid Social
Click append/reference
Click append/reference
Affiliate
Clickbait
Clickbait
Paid Social
Clicks
Clicks
Paid Search
Closed User Group
Closed User Group
Affiliate
Commission Group
Commission Group
Affiliate
Commission by basket value
Commission by basket value
Affiliate
Community Management
Community Management
Paid Social
Comparison site
Comparison site
Affiliate
Competitive Analysis
Competitive Analysis
Paid Social
Concept
Concept
Paid Social
Content Pillars
Content Pillars
Paid Social
Conversion Ads
Conversion Ads
Paid Social
Conversion Rate
Conversion Rate
Paid Social
Conversion Values
Conversion Values
Paid Social
Conversions
Conversions
Paid Social
Cookie Window
Cookie Window
Affiliate
Cost per 1,000 People Reached.
Cost per 1,000 People Reached.
Paid Social
Cost per Action
Cost per Action
Paid Social
Cost per Add to Cart
Cost per Add to Cart
Paid Social
Cost per App Install
Cost per App Install
Paid Social
Cost per App Install, by App
Cost per App Install, by App
Paid Social
Cost per Catalogue Sale
Cost per Catalogue Sale
Paid Social
Cost per Conversion
Cost per Conversion
Paid Social
Cost per Form Start
Cost per Form Start
Paid Social
Cost per Lead
Cost per Lead
Paid Social
Cost per Messaging Conversation
Cost per Messaging Conversation
Paid Social
Cost per Mobile App Content View
Cost per Mobile App Content View
Paid Social
Cost per Mobile App Subscription Fee
Cost per Mobile App Subscription Fee
Paid Social
Cost per Outbound Click
Cost per Outbound Click
Paid Social
Cost per Purchase
Cost per Purchase
Paid Social
Cost per Result
Cost per Result
Paid Social
Cost per Thruplay
Cost per Thruplay
Paid Social
Creative Asset Logging
Creative Asset Logging
Paid Social
Creative Fatigue Rate
Creative Fatigue Rate
Paid Social
Creative Versioning
Creative Versioning
Paid Social
Creator Partnerships
Creator Partnerships
Paid Social
Custom Parameter
Custom Parameter
Affiliate