The calculated or set amount you paid per conversion action taken on your ad, depending on its goal or bid strategy.
Example: In an app install campaign optimized for a $5 target cost per install, the Cost per Action metric should reflect around $5.
Quick question
Choose the option that best describes where you are today.
A clearer view
We’ll review your paid search, paid social and affiliate setup, then identify the opportunities you’re missing.
+133% revenue growth for Mamas & Papas
No fluff. No recommendations you can’t action. You’ll get a straight read of where you could be winning harder.
Ideas and insight
No pressure here. If you want to understand how we think about performance marketing, join one of our regular events or explore our latest insights.
