Comparison Shopping Service. Sales are being generated through ads and listings on Google Shopping on a CPA model only. The affiliate partner pays the CPC costs (as per the usual Google Shopping set-up), the brand pays the affiliate commission for sales driven by the activity.
Example: CSS activity extends the reach of a brand’s shopping activity, it requires an optimised feed, an optimised CPA rate (below a brand’s COS target for their own shopping activity) and a GTIN number for each product in the feed.
Reference: CSS 101 explainer, Genie Shopping, Lyst, Kelkoo, Redbrain
