Big-Picture Performance Marketing Experts, Born in Cambridge, Built for Global Growth. With a relentless focus on your objectives, not the tech companies.
A note from Emily . . .
We help ambitious e-commerce brands, large or small, scale through cutting-edge digital marketing and change the world in the process. Here’s a little more about how…
There is never a one size fits all when it comes to Digital Strategy so our teams are focused on each of our partners’ marketing objectives to establish the role each channel needs to play whether you have an established marketing mix or making the first step into a single channel. We are smart people, using smart tools but we’re not dictated by them. We don’t have an account management layer here at Genie Goals, our partners have a direct relationship with the people who are doing the doing. We feel not only is this a better way of working to ensure nothing gets lost in translation, but it gives complete transparency to our partners and a chance to build capabilities across the partnership.
Honesty, Accountability and Transparency are at the centre of everything we do - if we feel you are spending your money in the wrong place, we’ll tell you, if we think we can’t hit your targets we’ll tell you - even if that means you spend less money with us or choose not to work with us at all. Our values are at the heart of everything we do. We don’t work with everyone - that’s a no to fast fashion, oil companies, brands trading in Russia, etc. We get excited by ethical brands, brands out there looking to do more than just sell more stuff and ones which are working towards a more positive impact on our planet.
All that and an amazing bunch of people who are a true extension of our partners’ teams. It is our intention to create a remarkable, inspirational workplace to grow, learn and develop which positively impacts the world.
So if you are looking to grow your business, or grow and develop as a digital marketing expert get in touch now.
Emily Long - CEO - Genie Goals
We’re an agency team of 40 based in cambridge
30+
We have over 30+ clients as an award winning 7 figure agency.
under 20%
Our client turnover is under 20% and our staff turnover is less than 12.5%
Honest
If we don’t think we’re the right fit, we’ll tell you.
Genie Goals Behaviours
The Genie Goals Way
The following Genie Goals behaviours serve as a foundation of the expectations and behaviours of all within Genie Goals. They also serve to help us reach our business goals and be the kind organisation we want to be.They are guiding beliefs that all Genie Goals team members should live by in their roles, supporting them in their development and contributing to our amazing Genie Goals culture.
Bigger Picture Thinking
We actively seek to understand our clients’ overall business objectives and tailor our strategies accordingly. Although industry experts in Paid Search, Paid Social and Affiliate Marketing, we are channel and platform agnostic helping to ensure brands spend their time and money where they will see the best return against their business objectives.
Be Authoritative, But Always With Respect
We are a strategic agency who bring our ideas, insights and recommendations to our clients with confidence, built on 12+ years of experience as an ecommerce agency. Expect push back, challenge and opinions, with respect. We are not ‘yes’ people.
Trust Built On Transparency
We are transparent as an organisation and we expect the same relationship with our clients, both ways. We don’t hide behind results, technical jargon or marketing fluff. We are accountable in both our deliverables and behaviours.
Hunger To Solve Problems And Think Differently
We don’t wait for problems to arise or rely on others to solve them for us. We are brave with our thinking, we are curious and we are confident in sharing our ideas. We aren’t scared to make mistakes and if we do, we learn from them.
Spend Client’s Money As If It Was Your Own
We are our client’s champion - we put ourselves in their shoes, we are empathetic to their needs; both personally and from a business perspective. This doesn’t mean we are going to always agree with them, but we use our expertise to deliver their needs tenaciously, investing their resources as strategically as we would our own.
Collective Wisdom
We are a team of experts, each bringing our own knowledge, experience and a different view point. Getting other people’s views and opinions develops our own thinking, brings others on the journey and increases visibility in the team. No one is judged for asking others questions, for their thoughts or for support, in fact it is encouraged.
No Ego
A place where everyone’s voice is heard and respected. Although we have strong individual experts, we work as a team with our clients to achieve results.
People And Planet Before Profits
As a business built on smart people using smart tools - people are at the centre of everything we do. We believe in putting people and the planet before profits and we won’t work with clients who compromise these values. We prioritise sustainable practices in our operations and actively seek clients who share our commitment to social and environmental responsibility. We strive to create a positive impact on the world.
Create An Environment Where Everyone Feels Safe To Bring Their Authentic Selves
A diverse team makes Genie Goals an inclusive, exciting place to work, and is also our superpower for coming up with our best ideas. We aim to foster a diverse, open, and supportive environment where everyone feels safe to bring their authentic selves.
Strict No A**holes Policy
We maintain a culture of respect and kindness, and any behavior that violates this principle will not be tolerated. Respect which is reciprocated is non-negotiable. For all Genies and to anyone we work with.
"Really enjoy the people and ideas, always positive and excited to try new things and do more for us - they push us to do better! Hate the timezones! Especially when it is a 13 hrs difference. If I could replicate one agency to do everything, it would be Genie Goals"
Angela Ward - General Manager
Rodd & Gunn
Are you an ambitious e-commerce brand looking to scale?
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