Digital Marketing Glossary

View all Glossary items

Cost per Thruplay

The average amount you paid for each "thruplay" or qualified video view.

Formula: Cost per Thruplay = Total Amount Spent / Total Thruplays

Are you an ambitious
e-commerce brand
looking to scale?

If so we’d love to hear from you.
Get in touch
Grow your business.
Today is the day to build the business of your dreams. Share your mission with the world — and blow your customers away.
Start Now