Cost per view (CPV) is a video ads pricing model that only charges if a customer viewed the video or interacted with it.
CPV bidding helps to understand better how well are customers engaged with the content and what is their behaviour based on video ads viewed, helping to evaluate a more cost-effective approach.
How to improve CPV?
Make videos engaging and relevant, test different versions with important audiences to find out what works and what's not.
Calculation:
CPV = cost / views
Example:
Le Chameau is running a new boots video campaign. Over the last 7 days it spent £2,000 and the video ad was watched 20,000 times, which means that campaigns CPV was £0.1 (£2,000/20,000=£0.1)
