Conversion rate (C/R) helps to understand on average how often an interaction leads to a conversion.
Why does Conversion Rate matter?
It helps to understand the success of campaigns. The higher the C/R of the desired action the better the performance is.
Calculation:
C/R = (conversions / interactions) x 100%
Example:
Mamas & Papas drove 1,000 conversions in the last 7 days and also saw 40,000 interactions coming through the ads. This means that the last 7 days conversion rate was 2.5% ((1,000/40,000)x100%=2.5%)
