BLUNT

How Did We Do It?

Teaming up with BLUNT from December 2022, we created a cross-channel strategy across both PPC and Paid Social to help them achieve their goals:

Market Analysis

• We conducted a thorough analysis of the UK umbrella market
• We identified key competitors, consumer behaviour trends, and untapped market segments
• We mapped out seasonal patterns and weather-related buying triggers

Weather-Triggered Campaigns

• We built a reporting dashboard for monitoring rain forecasts across UK regions, and during periods of anticipated rainfall, increased ad spend and updated ad copy
• This helped BLUNT to make the most of moments of high demand when consumers needed umbrellas most

Phased Brand Building

• We used paid social to focus on building brand awareness throughout 2023
• In 2024, we layered in direct sales activity once brand recognition had improved, creating a strong foundation before rolling out conversion-focused campaigns

Continuous Optimisation

• We ran multiple A/B tests across ad creative, copy variations, and audience segments to identify the most effective messaging and targeting combinations
• We refined campaigns based on performance data to maximise ROAS