Hughes, a family-owned electrical goods retailer based in East Anglia, faced several marketing challenges. They had super strong brand awareness in their home region, but limited recognition across the rest of the UK. Outside East Anglia sales were primarily price-driven, rather than brand or service-driven.
Hughes wanted to highlight their unique selling points as a family business with competitive prices and exceptional delivery and installation services. They needed a strategy to expand awareness in regions where they could provide the best customer experience, making the most of limited budgets compared to larger competitors - so that’s exactly what we did.
We created a comprehensive location-specific strategy, to maximise the impact of Hughes' marketing activity:
Expanded Search Presence
Focusing on geographic strengths and implementing a margin-based campaign structure, we helped Hughes effectively compete against much larger national retailers:
Looking to grow your retail business against bigger competitors? Contact our team to learn how we can help.
