Rodd & Gunn

We created a comprehensive cross-channel strategy to build Rodd & Gunn's presence in the UK and EU, with a predominant focus on paid social and PPC: 

Paid Social Approach

• We developed a diverse and varied creative asset strategy featuring video content, static imagery, and carousel ads
• We highlighted key brand USPs to differentiate Rodd & Gunn in a competitive market
• We launched an Advantage+ Shopping campaign using Meta's AI targeting to identify users most likely to convert
• For the EU market with lower brand awareness, we implemented a funnel-based approach, and we:
  
  • Built awareness through targeted campaigns
  • Created a retargeting pool from users who engaged with social content
  • Moved users through each step of the purchase funnel to increase conversions

PPC Strategy

• We built AI-guided Performance Max (PMax) campaigns We created a full set of optimised images, videos, ad copy, and shopping listings
• We targeted specific audience segments during peak trading periods
• We deployed Customer Match lists for improved audience signals and existing customer retargeting
• We implemented seasonality bid adjustments and automated rules to manage daily spending
• We optimised ad visibility during high-demand periods like the Black Friday weekend