Where Data Meets Creative for Measurable Results
You want to get clear on how you can make your social channels a success, but leveraging social platforms (and realising their potential) can be hard.
Between the noise, the hype, and the number of platforms out there, it’s easy to get lost.
Trends and platforms shift constantly, and what works for one brand when it comes to paid social may not work for another.
Your paid social partner has to be able to give you a non-biased view of platforms, and advise you on the best approach, based on your business, your growth, and your goals.
You also need someone who blends experience with big-picture thinking, to understand your brand and gather wider business insights, so they can devise a data-driven strategy that makes those goals a reality.
Maximise Your Paid Social Potential by Blending Data, Creative and Strategy
Being strategic and purposeful with your paid social is how we drive your sustainable growth.
With the right approach, you can pinpoint the right activity, at any stage of the funnel, to achieve your goals.
Beyond simply focusing on sales, we also consider crucial elements like brand positioning, awareness, and your growth objectives.
That’s why we underpin everything with a test, learn, and iterate approach to create huge impact and drive results.
Using our in-depth analytics knowledge to refine every stage of the funnel, we support you in:
- Working to improve your performance to industry benchmarks
- Helping your to refine your creative activity on an ongoing basis
- Distributing your budget strategically and with consideration across the right platforms, in line with your goals
- Staying ahead of a fast-moving industry and emerging features
Jake Newbould - Piglet
Goals Obsessed, Data-Driven, and Focused on Your Objectives
With our expertise, you'll:
- Quantify your paid social activity's success and demonstrate its business value.
- Ensure your paid social strategy is aligned with your business goals.
- Allocate investments strategically across platforms, optimising returns throughout the customer journey.
Targeted, Creative-Led Campaigns for Optimal Outcomes
You want a team that’s straightforward and honest. We'll give you clear advice to set you on the right path before you spend more on ineffective social media marketing.
Oh, and with decades of experience, we know what good looks like:
- We use data across our client portfolio to guide you in understanding how your performance measures against industry benchmarks.
- We know that creative optimisation is the foundation of a successful paid social strategy.
- Our team fixates on every detail of your business to ensure your brand strategy is integrated into your full-funnel social strategy.
- We understand best practice (and how it evolves), and drive your growth with continuous creative improvement. - We invest your budget strategically and make data-driven decisions.
- Your budget is invested based on holistic performance, whether that’s across Meta, TikTok, or Pinterest to maximise your return.
What Sets Genie Goals Apart
We fine-tune your campaigns for peak efficiency across all conversion stages, from initial awareness to final purchase, and beyond.
By offering training and consultancy alongside management, we ensure all your social activity (brand, direct, organic, paid, in-house, agency) works together towards well-considered strategic goals.
We also help you build proficiency in creative best practices and stay ahead of the curve. Finally, we treat your budget as a personal investment. Our data-informed strategies link every penny spent to concrete business results.
Being strategic and purposeful with your social is how we drive your growth. With the right approach, you can pinpoint the right activity, at any stage of the funnel, to achieve your goals.
