Nikolay is unbelievably honest, opening up on the challenges of being a Founder and growing a start-up to a multi-million-pound business. Covering how to hold the customer’s hand through the e-commerce experience and ensuring your business is sustainable regardless of size.
Taylor & Hart is an online jeweller redefining the rules of engagement with a collaborative approach, exceptional quality at every price point, and technology that places you at the centre of the design process. Their beautiful slogan is “Love has no limits and neither do we.”
Focusing on the customer journey/experience was key to initial customer growth, specifically holding the customers hand through the digital journey as a luxury, emotive product.
Building a differentiated brand is key, early adopters often align with your offering. The next stage of growth will only come if people understand your brand and what makes it different.
Using an accelerator programme can be key to unlocking growth in new markets, leverage their expertise and networks
You don’t need to be certified to be sustainable, in fact most growing businesses should save the cash and invest in sustainable practices at the beginning of their journey.
