Effective Marketing Strategies for Niche Brands

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Key Takeaways

• Investing in quant & qual research is what’s developed their audience understanding along, and paid dividends in ROAS
• The full-funnel approach to social media marketing – working on micro-conversions to move the funnel along
• They’ve just started using Glew to help segment customers more effectively and retarget/remarket – most importantly it was not cost-prohibitive!