This week’s Ecom Experts interview is with the wonderful Jessica Warch of Kimai. They received unparalleled media attention after the Duchess wore their jewellery but can any other influencer live up to the hype? That’s what we discuss along with transparency, couriers for expensive items and Forbes 30 under 30.
No influencer activity has compared to Meghan, and they doubt it will.
Working with the press, to push out what celebrities are wearing your brand though has proved a very successful model. As long as this is searchable and imitated on their website
Transparency on sustainability and wider social issues is a must for any brands looking to target Gen Z
