Black Friday 2017 drove £1.4 billion in sales in the UK. Many brands leave sales on the table during Q4, only because of accounts not being prepped as they should. The actions brands must take to ensure best performance during peak season aren’t rocket science. None of the tactics and best practice that drive successful campaigns are complex or require large investment.
Google and Genie Goals teamed up to deliver clear, tested and actionable insights into what makes Q4 successful for retail brands, both in terms of driving maximum revenue and optimise campaigns to hit your ROI targets.
Sign up is free to retailers, with the agenda below:
08:30 – 09:00: Arrival and Coffee; Genie Goals
09:00 – 09:15: Introductions; Luca Senatore – Genie Goals
09:15 – 09:45: Black Friday and Christmas: The Stats & tools to help you take advantage of the period; Google
09:45 – 10:15: Making the most from Black Friday and Christmas: How to do it; Genie Goals
10:15 – 10:45: Black Friday: A success story
10:45 – 11:15: Closing Remarks: Luca Senatore; Genie Goals
