Digital Marketing Glossary

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Voucher code

A discount code/coupon that allows customers to purchase a product or service with a reduced price. 

Example: 20% for this weekend only or spend £100 and get 10% off with code OFFER20. These types of codes can be used across many affiliate partners, but are commonly used on voucher code sites who aggregate codes for multiple brands. 

References:vouchercodes.co.uk

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