Digital Marketing Glossary

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Virality Rate

The virality rate measures how often a piece of content is shared compared to the number of unique views or impressions it received.

Formula: Virality Rate = Number of Shares / Number of Unique Views

Example: If an Instagram Reel had 50,000 views and was shared 2,000 times, its virality rate would be 0.04 or 4%.

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