Digital Marketing Glossary

View all Glossary items

Validation

A regular process of confirming orders by taking into account return period and other considerations like cancellations.

Validating sales is a really important part of running an affiliate programme as it links to how much and when an affiliate is going to be paid. Validation process should be transparent and be done as quickly as possible. 

Example: A brand may have a 60 day return window, once that 60 days has passed a sale should be validated ASAP so payment can be made to the partner.

References: Adtraction

Are you an ambitious
e-commerce brand
looking to scale?

If so we’d love to hear from you.
Get in touch
Grow your business.
Today is the day to build the business of your dreams. Share your mission with the world — and blow your customers away.
Start Now