Digital Marketing Glossary

View all Glossary items

Thruplay Rate

The percentage of your video views that met the Thruplay criteria.

Formula: Thruplay Rate = (Thruplays / Video Plays) x 100%

Are you an ambitious
e-commerce brand
looking to scale?

If so we’d love to hear from you.
Get in touch
Grow your business.
Today is the day to build the business of your dreams. Share your mission with the world — and blow your customers away.
Start Now