Digital Marketing Glossary

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OKRs

OKRs stands for Objectives and Key Results.

They are an effective goal-setting and leadership tool championed by businesses such as Google and Intel to help articulate what you want to accomplish and what milestones you'll need to meet in order to accomplish it.

For a more details on how to set the right goals using OKRs, check out the video below and this resource article.

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