The typical affiliate payment model where the commission is paid in full to the last publisher in the customer journey.
Example: A customer reads an article on a beauty content site and then checks to see if cashback is available before making a purchase. In this case the cashback site will be awarded the sale if the customer purchases as they are the last click. It is important to consider looking beyond ‘last click wins’ as a way to attribute sales for certain partner types that appear at the start of a customer journey (in this case the beauty site).
References: Impact
