Digital Marketing Glossary

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DSA (dynamic search ads)

Dynamic search ads (DSA) are a type of ad that helps to find potential customers by dynamically generating headlines to target search queries based on the user's search and most relevant campaign settings.

Benefits of Dynamic Search Ads 

Shows relevant ads landing customers to the most relevant page on site, helps to gain more traffic and conversions by identifying new opportunities, improves ads by showing ads based on specific categories, pages or the entire website. Also if products are out of stock it helps to prevent them from being advertised.

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