Digital Marketing Glossary

The level of consumer consciousness and recognition of a brand's existence, characteristics, and offerings.

Some examples of brand awareness strategies in paid social media advertising include:

1. Video ads showcasing your product or service in action
2. Sponsored posts introducing your brand story or values
3. Carousel ads displaying various products or features
4. Influencer partnerships to reach new audiences
5. Interactive polls or quizzes related to your industry

These strategies aim to increase visibility and create lasting impressions, ultimately making your brand more memorable to potential customers.