Bounce rate is a metric used to calculate the percentage of users that land on the page and leave without engaging with other content further.
The higher the bounce rate, the poorer conversion rate and customer experience is, as it indicates that users are not staying on the website long enough to connect with the content on the page or complete any other conversion action.
What is a good bounce rate?
Usually between 25% to 50%.
Why might the website bounce rate be high?
There is no one right answer as it can be impacted by quite a few reasons. Some of them could be: websites are too difficult to use, content is not relevant, the website is too slow.
Why is lower bounce rate important and how to reduce bounce rate?
A lower bounce rate means that customers are engaging with the site and the more customers engage with the website, the more sales, leads and money it can drive for the business. If the business website bounce rate is high, there are a few ways that could help to reduce it: make sure that landing pages are visually appealing and content on them is relevant, optimise page load time - customers tend to leave the page and rarely return if website loads slowly, improve mobile user experience - mobile users account for more than 50% online traffic, which is a lot potential customer to lose if the mobile user experience is poor.
Calculation:
Bounce Rate = (single page visits / all website visits) x 100
Example:
Le Chameau had 20,000 visitors on their website over the last 7 days. However, 6,000 of those visitors didn't interact with any other page and left the website. The bounce rate ended up at 30% (6,000/20,000)x100=30%)
