Digital Marketing Glossary

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Affiliate Tracking link

A URL with tags to measure the effectiveness of a campaign and to record which affiliate partner sales are coming from, to enable that partner to be awarded the commission. 

Example: An tracked affiliate link will typically look like the below (it varies by network or tracking partner) - it will often clearly show the network used and the affiliate ID/name.

https://www.awin1.com/cread.php?awinmid=11193&awinaffid=1084731&ued=https/www.karl.com/gb-en

References: Affiliate tracking

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