Piglet in Bed

We used data to help develop a multi-step strategy with progressively deeper discounts as time went on. By setting strategic timelines for when each discount was triggered, we created and maintained momentum for the entirety of the promo period, giving customers multiple chances to engage with the brand.

PPC Optimisation

• We developed new sale-specific creative assets for our Performance Max (PMax) campaigns
• We updated ad copy at strategic points throughout the sale
• We tested a new PMax campaign structure with refined audience segmentation
• We continuously optimised campaigns to maximise conversion rates in real-time

Paid Social Innovation

• We A/B tested various creative assets including UGC videos, product-focused ads, and static imagery to see what resonated most with customers
• We deployed both creative-based campaigns and dynamic product ads (DPAs)
• We launched a new evergreen DPA campaign to capture additional sales
• Again, we optimised targeting based on real-time performance data