We started working with Piglet In Bed, the home of natural comfort, back in March 2020. Little did we know that 3 weeks later we would enter the first lockdown in England.
As a very young but ambitious brand, Piglet’s objective was clear: growth, growth, growth. Defining this as a KPI for Genie Goals meant driving as much revenue as possible at a target ROI.
We started working with Piglet In Bed, the home of natural comfort, back in March 2020. Little did we know that 3 weeks later we would enter the first lockdown in England.
As a very young but ambitious brand, Piglet’s objective was clear: growth, growth, growth. Defining this as a KPI for Genie Goals meant driving as much revenue as possible at a target ROI.
Between 2019 and 2020, we saw a 163% increase in traffic and a 240% increase in transactions. In addition, we only saw a 10% decrease in ROI as we maintained similar conversion rates throughout.
Between 2020 and 2021, we saw a further 78% increase in traffic and sales. Despite market challenges, this was made possible thanks to a 25% drop in ROI targets. So our PPC strategy helped us deliver significant business growth for Piglet in Bed.
